The properties and experiences that build a real Chinese-market presence now are the ones positioned to capture a disproportionate share of this growth for years to come.
We built Meridian to make that possible for hospitality and travel brands who've never had the tools, relationships or expertise to do it themselves - until now.
After reviewing your goals and opportunity, we build a tailored plan, layering two disciplines.
We develop a China-specific content strategy and manage your presence across relevant social and travel platforms.
This may include Chinese-language content, community engagement, creative production and collaborations that bring your property to life for the right audience.
We identify and manage suitable creators, KOLs and KOCs, from campaign planning through to content delivery.
Where appropriate, we can also coordinate creator visits, UGC initiatives, livestream activity and partnerships with complementary brands.
We use targeted campaigns and search optimisation to help prospective guests find you while they research destinations, compare properties and plan their trips.
Visibility needs a clear route to reservation.
We assess how your property appears across relevant booking channels, refine Chinese-language guest touchpoints and develop campaigns around key travel periods. Performance reporting connects marketing activity to enquiries, bookings and other commercial outcomes.
We develop relationships with relevant Chinese travel agencies, booking platforms and distribution partners, to help put your property in front of travellers through channels they already trust.
Depending on your property, we explore opportunities in corporate travel, events, educational trips and other group segments that align with your capacity and positioning.
We can represent your property in relevant trade conversations and events.
We also coordinate visits for travel partners, and develop co-marketing opportunities with complementary travel and lifestyle brands.
The aim is not to activate every channel at once. It is to select the right combination for your property, test what works and build a measurable path from awareness to bookings.
These are proposed service areas rather than fixed packages - we shape the scope around your property. Platform availability, account eligibility and verification requirements vary by market and by business type, and we confirm what's genuinely possible for you before proposing anything.
